

Who's Annabel?
I started making jewellery when I was a student of Metalwork and Jewellery at Sheffield Hallam University. After graduating with a BA in 2014, I spent a additional year as an apprentice, enhancing my skills at a silversmith factory. I was subsequently awarded a Commendation from the Goldsmiths’ Craft and Design Council Award for Junior Silversmiths 2015. During this time, I continued to design and sell jewellery, taking great pleasure in crafting silver pieces that people could wear and enjoy.
After training with jobbing jewellers at a well-known Yorkshire jeweller, I unfortunately had to leave Sheffield due to unforeseen circumstances.
In my new home, Aberystwyth, which I have known since being small, I began my new life. I then spent 5 years with the reputable and established Welsh Gold Centre, Rhiannon, who specialize in Welsh Gold and welsh celtic mythology. After becoming lead goldsmith and workshop manager, the time finally came to go my own way.
With the aim to become a master craftswoman in metalsmithing (jewellery and traditional silversmithing) reflects my dedication to superior craftsmanship, innovative design, and above all, to creating small treasures which bring delight to people every day and for generations to come.
I emphasise sustainability and ethically sourced materials without compromising on the quality of my metals and gemstones, and encourage the use of sentimental gold and gems to make your new piece of jewellery that bit closer to your heart.
I know jewellery shopping can be intimidating, which is why I provide a friendly, no-pressure atmosphere that makes the purchasing process a pleasure. Please feel free to drop me a message if you are struggling on deciding what you want. No matter what special piece you’re looking for, you’ll be able to find it with me.
- Annabel x

Work Experience
September 2023 - Ongoing
July 2024 - May 2025
January 2023 - June 2024
Owner / Designer / Maker (Sole Trader), Annabel The Goldsmith
Set up and run my own jewellery business, designing and making hand fabricated pieces. I specialise in reworking customers' existing gold and gemstones into new designs with personal meaning. I manage all aspects of the business, including designing jewellery, hand fabricating jewellery, client communication, commissions, marketing, website management, and photography.
July 2018 – August 2023**
Workshop Manager / Head Goldsmith, Rhiannons Welsh Gold Ltd
Managed the day-to-day running of the workshop and led on bespoke and one-off jewellery pieces. Worked directly with customers to understand their ideas and budgets, turning these into finished designs. Trained and supported an apprentice, while maintaining high standards of craftsmanship across all work.
**
July 2019 – 2021**
**Centrifugal Casting Assistant, Black Dragon Crafts**
Learned the full jewellery production process, including centrifugal casting along side working for Rhiannon Welsh Gold. Supported all areas of design and manufacture, building strong technical knowledge and practical skills alongside the principal founder, Annie Wealleans.
**Work Experience**
**September 2023 – Present**
**Owner / Designer / Maker (Sole Trader), Annabel The Goldsmith**
Set up and run my own jewellery business, designing and making hand fabricated pieces. I specialise in reworking customers' existing gold and gemstones into new designs with personal meaning. I manage all aspects of the business, including designing jewellery, hand fabricating jewellery, client communication, commissions, marketing, website management, and photography.
**July 2018 – August 2023**
**Workshop Manager / Head Goldsmith, Rhiannons Welsh Gold Ltd**
Managed the day-to-day running of the workshop and led on bespoke and one-off jewellery pieces. Worked directly with customers to understand their ideas and budgets, turning these into finished designs. Trained and supported an apprentice, while maintaining high standards of craftsmanship across all work.
**July 2019 – 2021**
**Centrifugal Casting Assistant, Black Dragon Crafts**
Learned the full jewellery production process, including centrifugal casting along side working for Rhiannon Welsh Gold. Supported all areas of design and manufacture, building strong technical knowledge and practical skills alongside the principal founder, Annie Wealleans.
**December 2016 – May 2018**
**Jobbing Jeweller, H.L. Brown & Sons Jewellers**
Started as a silver cleaner and progressed to trainee jeweller. Carried out jewellery repairs across two workshop locations, gaining experience working with a range of materials and high-value items.
**July 2014 – November 2015**
**Trainee Silversmith, British Silverware Ltd**
Trained in traditional silversmithing techniques, including soldering, filing, and finishing. Worked within a production environment and developed a solid understanding of materials and processes with master craftsmen.
September 2011 - June 2014 Sheffield Hallam
Metalwork and Jewellery
BA 2:1
